The most wonderful time of the year is quickly approaching – are you ready for it?
With the holidays right around the corner, many online businesses are starting to adjust their holiday marketing strategies. You’ve probably started seeing a lot of jingle bells and bad Christmas sweaters now that Halloween is over.
Christmas sale message with Santa opening a gift box on a shiny light background
How do you get into the holiday marketing corner of e-commerce? Is there a specific to-do list that most of these businesses follow?
Luckily for you, we know a few things about seasonal marketing strategies and if you keep reading, we’ll share some of the best ones with you.
1. Email Campaign
We are all used to going to a retail store and being asked for our email address so they can send us coupons or sale fliers. That’s been a sale tactic for many brick and mortar businesses for the past decade.
The email sale campaign is one of the most effective advertising methods out there. And for businesses that rely on the internet, these campaigns should be taken advantage of. Especially during the holiday season.
If you’re about to have a great sale, send out an email blast during the middle of the sale. The closer it is to a sale closing the more urgently people will come to your site.
2. Social Media Marketing
Social media is no longer a unique marketing tool. But it is exceptionally effective. With more and more businesses turning to Facebook, Twitter, and Instagram to show their wares off and hype up interest, social media is quickly replacing paper advertising.
If you think reaching your customer base may be more effective through sites like Facebook, definitely investigate. See what kind of ads or digital media your competitors are putting out there. And pay attention to what kind of stuff your target customer is drawn in by.
Sometimes it can be as simple as a quirky meme. Sometimes it’s a glitzy Instagram ad. Whatever your method, it’s important to pay attention to social media trends and try to catch the eye of your customers.
3. Giveaways and Competitions
Everyone loves a little competition. If you have an item you want to advertise and get out into the world, try holding a giveaway or competition. This will get people’s attention. Everyone loves free stuff.
Using social media to catapult this giveaway out into the world will work wonders.
4. Holiday Marketing Relies on Nostalgia
The holiday season is a time for getting together with family and loved ones. It’s a time of traditions and gift giving and sharing of old memories.
So why not use that nostalgia for your marketing campaign? Reusing or spinning imagery from times past can catch your follower’s attention. Coca-Cola Christmas ads rely on this sense of nostalgia.
5. Livestream Your Products
Do you sell a product that could be used to make someone’s life easier? Say it’s a great little kitchen gadget that does five things at once and replaces at least eight different bulky tools?
Why not do a live stream on your preferred social media, showing it off? Live streaming your products allows you to:
1. Put a face to your business
2. Show the world why your items are the things the world needs.
Pairing this live stream method with a giveaway will also garner interest and give yourself some added advertising.
Get Your Site Ready for the Holidays
The holidays doesn’t have to be a time of high stress and scrambling around.
With some savvy and unique advertising, you’ll be ready for holiday marketing in no time. Building and promoting your e-commerce business doesn’t have to be difficult. With our help, we’ll make sure your site is eye-catching and competitive.