When people are trying to choose the best online store website builder, they often fail to realize exactly what considerations they need to have when looking at what services different companies and platforms have to offer. Below are just a few considerations that business owners need to have before they choose a platform for their new e-commerce store.
All-In-One Or Separate Platforms?
The very first decision that must be made by business owners is if they want an all-in-one solution or multiple platforms that work together to deliver an e-commerce experience. There are pros and cons to both approaches.
With all-in-one solutions offered by companies such as Wix and Bigcommerce, everything that site developers will need is normally included. For business owners, this means a seamless integration as everything they need to create a great-looking e-commerce store is right there in one place, and it’s all designed to work together in one single package.
For those people who are unfamiliar with web design, this can often be an amazing resource since everything is normally a drag-and-drop experience. Unfortunately, this also comes with one major downside.
People must stop and think for just a moment what would happen to their website should the parent company stop offering services. Worst-case scenario, sites built on all-inclusive platforms could be taken off-line, leaving the site owner without a site and more importantly, without the revenue that the site is generating for their business.
One way to get around this is to take advantage of multiple platforms such as WordPress for the businesses web design and then overlay it with an e-commerce solution such as those offered by Woocommerce or Shopify.
While this will diversify the services obtained by site owners so that they are no longer dependent on one provider, they also have potential problems that must be considered before making a commitment. For example, one problem that occurs relatively often is that many WordPress themes struggle to work seamlessly with Woocommerce.
Many website owners will find themselves struggling to get their e-commerce stores looking just right and will often find that they need to seek assistance from professional web designers to resolve the issue.
Payment Processing And Addons
Many website owners already have a payment processor selected prior to shopping around for the best online store website builders. For that reason, it is important for site owners to look at which payment processors website builders are compatible with before choosing one. By taking just a few moments to look at this information, site owners can avoid potential pitfalls of incompatibility in the future before committing to a website builder.
Another thing that site owners need to consider is what they may plan to do moving forward with their e-commerce stores. If they plan to include features later such as an email opt in list, they need to make certain that the website builder they have chosen offers integration with email auto responders such as Aweber and Mail Chimp. By a taking a few moments to consider the future growth of their online businesses, site owners can make certain that they can grow and expand profits.
When people begin searching for the best online store website builder currently on the market, they often forget exactly what they need to consider before making a commitment. By following the tips listed above, website owners can ensure that they select a platform that will meet their business needs both now and in the future.